So you’ve defined your Most Wanted Keywords (MWK) and you know that your ideal customers are using those words and phrases to look for the products and/or services you offer in search engines.
How do we start making sure your site is screaming “Google, look at me, I’m relevant!!”
Your site’s Page Titles are one of the first things a search engine will look at when it is determining whether or not to include your listing.
Use them wisely and they will help towards improving your rankings and could also encourage a searcher to click on your link instead of someone elses.
We know Google is all about relevance – ie it only wants to show searchers results that are as close as possible to what they are looking for.
So if your Most Wanted Keyphrase is Garden Design Surrey we want to make sure that phrase is included in your home page title.
In most Content Management Systems you will be able to change your Page Titles in the “Page Properties” tab.
Write the title carefully making sure that while you use the MWK a couple of times you do so in a human friendly way.
Here’s an example;
Garden Design Surrey – e-Vis Landscapes – Award Winning Garden Designer Surrey
There’s no doubting that this website is all about Garden Design in Surrey and our page title reflects that without being too spammy or ‘keyword stuffed’. Not only have we optimised the title for Garden Design Surrey twice, but we have also included Garden Designer Surrey, our secondary MWK.
If you are targeting more than one MWK then try and make sure all your main pages have unique page titles that include them once or twice. You’ll also be making sure the content on that page is completely relevant too, but we’ll deal with that another week.
Optimising your site in bite size chunks means it can take a while for you to climb the rankings but it’s much more achievable than trying to do everything at once.
Your Marketing Goal for the Week
Have a look at the page titles of your home page and three other main pages. Do they include your Most Wanted Keywords or Phrases?
If they don’t, rewrite the titles, trying to include them or slight variations of them at least twice.
Goal Complete!
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Do You Need More Customers?
Then find out how Online Marketing can help you promote your business affordably at my next Online Marketing Workshop:
Harness the Power of the Internet and Take Your Business to the Next Level – 30th November, Walton-on-Thames, Surrey.
Visit www.e-VisWorkshops.co.uk for more details.
